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Importance of keeping track of your Facebook contest results with Facebook reporting

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If you look deeper into Facebook reporting of your facebook contest results or facebook advertisements, you would also realize that Facebook gives you indepth information or metrics about your fans, where they come from, which advertisement works well for which age group, what is the cost per each click and so much more. Facebook has a customizable structure that allows you to customize your reports from the advertisements done on Facebook.

Now, you can get all your data in 1 simple report for example if you want to see how many website conversions a specific advertisements generated, what the cost per conversion was for people from different age group or between men and women.

The new Facebook advertisement report is rather comprehensive. Just go to Reports, then click on “Edit Columns” and choose whichever metrics that you wish to see. Please see the sample below.

Facebook- report-edit clumn

As you can see from the metrics choice on left side, you are able to see the conversion, demographics, geographics and placement. So now, you can compare your advertisement performance between 2 different advertisements, cost per click, different age group, different reach in different countries or between men and women and so much more. Then you adjust your advertisements accordingly.

You need to take that first step to do the contests or giveaways first. Spend a little money on Facebook advertisement to see the rewards thereafter. Get your branding out there and remember to check on your advertisements reach with the Facebook report. Good Luck!


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